Sendinblue Pricing Plans: Choosing the Best Email Marketing Package

Sendinblue Pricing Plans: Choosing the Best Email Marketing Package

Navigating the world of email marketing platforms can be daunting, especially when it comes to understanding pricing structures. For many businesses, selecting the right platform often hinges on finding a balance between robust features and cost-effectiveness. In this comprehensive guide, we’ll dive deep into Sendinblue plans, now known as Brevo, helping you decipher their offerings and choose the ideal email marketing package for your needs.

Sendinblue (Brevo) stands out in the crowded email marketing landscape for its unique pricing model, which primarily focuses on the number of emails sent rather than the number of contacts stored. This distinction can be a significant advantage for businesses with large contact lists but moderate sending volumes. By the end of this article, you’ll have a clear understanding of each plan, what it offers, and how to align it with your business goals.

Understanding Sendinblue’s Rebranding to Brevo: What You Need to Know

Before we dissect the pricing plans, it’s crucial to address a significant change:

✨ From Sendinblue to Brevo: A Quick Overview

In 2023, Sendinblue officially rebranded to Brevo. While the name has changed, the core mission remains the same: to provide businesses with a powerful, all-in-one suite of tools for customer relationship management, including email marketing, SMS, chat, and more. This rebranding reflects Brevo’s broader vision of becoming a comprehensive CRM platform, extending beyond just email.

➡️ Why the Name Change Matters for Pricing

When you search for “Sendinblue pricing,” you will now be redirected to Brevo’s official pricing page. All the plans, features, and costs we discuss here refer to the current Brevo offerings, which are the direct evolution of the Sendinblue services you might be familiar with. It’s essential to keep this in mind to ensure you’re looking at the most up-to-date information directly from the source, such as their official [EXTERNAL_LINK url=”https://www.brevo.com/pricing/” text=”pricing plans page”].

Navigating the Core Sendinblue (Brevo) Pricing Plans

Brevo offers a tiered pricing structure designed to cater to a wide range of users, from solo entrepreneurs to large enterprises. Their main differentiator is the focus on email volume rather than subscriber count, which can be a game-changer for many.

🆓 The Free Plan: Getting Started Without Cost

• ✅ Ideal For: New businesses, startups, or individuals with minimal email marketing needs who want to test the platform.
• 💡 Key Features:
  • Send up to a certain number of emails per day (e.g., 300 emails/day, check current limits on Brevo’s site).
  • Unlimited contacts (a major perk!).
  • Core email marketing features: drag & drop editor, email templates, contact management.
  • Basic automation workflows.
  • Access to SMS and Chat features (with credits purchase).
• ➡️ Considerations: Includes Brevo branding in emails, limited daily sending, and basic support.

🚀 The Starter Plan: Stepping Up Your Email Game

• ✅ Ideal For: Small businesses and growing solopreneurs ready to scale their email outreach without needing advanced features like marketing automation.
• 💡 Key Features:
  • Higher monthly email sending volume (e.g., 20,000 emails/month, with options to increase).
  • No daily sending limit.
  • Removes Brevo branding from emails.
  • Email support.
  • Still unlimited contacts.
• ➡️ Considerations: This plan focuses purely on email sending and doesn’t include advanced features like A/B testing or marketing automation.

📈 The Business Plan: Advanced Features for Growing Needs

This is where Sendinblue (Brevo) truly shines for businesses focused on sophisticated email marketing strategies.

• ✅ Ideal For: Established SMEs, e-commerce stores, and marketers who require robust automation, A/B testing, and multi-channel capabilities.
• 💡 Key Features (includes all Starter features plus):
  • Significantly higher monthly email volume options.
  • Advanced marketing automation workflows.
  • A/B testing for emails.
  • Landing page builder.
  • Phone support in addition to email.
  • Multi-user access.
  • Facebook Ads integration.
• ➡️ Considerations: Provides a comprehensive suite for sophisticated campaigns, making it a strong contender for those ready to invest in advanced growth strategies. For tips on maximizing engagement, consider strategies discussed in articles like Sendinblue Email Resends: Reaching Non-Openers for Better Engagement.

🏢 The Enterprise Plan: Tailored Solutions for Large Organizations

• ✅ Ideal For: Large corporations, agencies, and businesses with highly specific needs, immense sending volumes, and dedicated support requirements.
• 💡 Key Features (fully customizable):
  • Customizable email volume.
  • Dedicated account manager.
  • Priority support.
  • Dedicated IP addresses.
  • Advanced security features.
  • SAML single sign-on.
  • Comprehensive API access and integrations.
• ➡️ Considerations: This plan is built for scale and tailored to individual enterprise requirements, offering maximum flexibility and premium support.

Key Factors to Consider When Choosing Your Sendinblue (Brevo) Package

Selecting the perfect Sendinblue (Brevo) plan isn’t just about the price tag; it’s about aligning the platform’s capabilities with your specific business needs and growth trajectory. Here’s what to evaluate:

📊 Your Email Volume and Sending Needs

Brevo’s pricing is primarily based on the number of emails you send per month, not the number of contacts you have. This is a crucial distinction. If you have a massive list but only send occasional newsletters, you might save money compared to contact-based platforms. Conversely, if you send daily emails to a smaller list, factor in that higher volume.

• ✅ Estimate Accurately: Look at past sending patterns or project your anticipated monthly email volume.
• ✅ Growth Potential: Choose a plan that can comfortably accommodate future growth in your sending volume without immediately forcing an upgrade.

🧑‍🤝‍🧑 List Size and Contact Management Requirements

While Sendinblue (Brevo) offers unlimited contacts on all plans, your list size can still influence your decision. Larger lists often benefit more from advanced segmentation tools, which become available in higher-tier plans.

• 💡 Segmentation: Do you need highly granular segmentation for targeted campaigns?
• 💡 CRM Integration: How well does the plan integrate with your existing CRM or e-commerce platform?

⚙️ Desired Features: Automation, Landing Pages, SMS, and Chat

Beyond basic email sending, what other functionalities are critical for your marketing strategy? This is often the biggest differentiator between the Starter and Business plans.

Did You Know?

“Did you know Sendinblue’s pricing model is unique in that it’s based on the number of emails sent, not the number of contacts stored, offering flexibility especially for large lists with infrequent sends?”

• 📧 Email Automation: Do you need welcome series, abandoned cart sequences, or re-engagement campaigns? (Essential for Business Plan). For sophisticated automation, platforms like Omnisend are also strong contenders, as discussed in our Omnisend Guide: Email & SMS Marketing Automation.
• 🌐 Landing Pages: Do you plan to build dedicated landing pages within the platform?
• 💬 SMS & Chat: Are multi-channel communications like SMS marketing or live chat integral to your strategy? These are available as add-ons but integrated better in higher tiers.
• 🧪 A/B Testing: Do you want to optimize your email campaigns by testing different subject lines, content, or send times? (Business Plan feature).

💰 Budgetary Constraints and Long-Term Value

It’s not just about the monthly fee. Consider the overall value the plan provides relative to your business goals.

• ➡️ Cost-Benefit Analysis: Will the advanced features on a higher plan lead to enough ROI to justify the extra cost?
• ➡️ Scalability: Can the plan scale with your business without requiring disruptive changes?

🤝 Customer Support and Deliverability

The level of support varies across plans, from email-only on Starter to phone support on Business and a dedicated account manager on Enterprise. Deliverability, while generally strong across the board, can be enhanced with dedicated IPs (Enterprise).

• 📞 Support Needs: How quickly do you need assistance when issues arise?
• ✉️ Deliverability Concerns: For high-volume senders, dedicated IP can be crucial for maintaining sender reputation and inbox placement.

Beyond Email: Exploring Additional Sendinblue (Brevo) Services

Brevo’s strength lies in its evolution into a comprehensive CRM suite. While the core pricing plans focus on email, they offer valuable add-ons and integrated services:

💬 SMS Marketing Add-ons

Sendinblue (Brevo) allows you to send transactional and marketing SMS messages. SMS credits are purchased separately, offering flexibility based on your usage. This is excellent for time-sensitive promotions, order confirmations, or password resets.

🗣️ WhatsApp & Chat Options

Integrate WhatsApp campaigns and live chat functionality directly into your website. This enables real-time customer support and new avenues for communication, enhancing the overall customer experience.

🛡️ Dedicated IP Addresses

For high-volume senders, a dedicated IP address can significantly improve email deliverability and sender reputation. This is typically an add-on or included in Enterprise plans, allowing you complete control over your sending reputation, rather than sharing it with other users on a shared IP.

Making the Best Choice for Your Business

Let’s summarize which Sendinblue (Brevo) plan might be the best fit for different business profiles, keeping in mind the unique pricing structure where contacts are unlimited but email volume drives cost.

🌱 Small Businesses & Startups

• ✅ Recommendation: Free or Starter Plan.
  • The Free plan is perfect for testing the waters and sending basic newsletters.
  • The Starter plan is ideal once you need to send more emails or remove branding, offering excellent value for email-focused activities without complex automation.

🛍️ Growing Businesses & E-commerce Stores

• ✅ Recommendation: Business Plan.
  • This plan unlocks crucial features like advanced marketing automation, landing page builders, and A/B testing, which are vital for optimizing sales funnels and customer journeys.
  • The ability to build sophisticated automation sequences (e.g., abandoned cart reminders, post-purchase follow-ups) makes it invaluable for e-commerce.

🏢 Large Enterprises & Agencies

• ✅ Recommendation: Enterprise Plan.
  • For organizations with massive sending volumes, complex integration needs, or requirements for dedicated support and security, the customizable Enterprise plan is the only viable option.
  • It provides the highest level of control, support, and scalability.

For a broader perspective on selecting the right platform, you might find valuable insights in expert roundups like “Top 9 Email Marketing Services in 2025″ by [EXTERNAL_LINK url=”https://www.zenbusiness.com/blog/email-marketing-services/” text=”ZenBusiness”].

Sendinblue (Brevo) Pricing vs. The Competition

While this article focuses specifically on Sendinblue (Brevo) pricing, it’s worth noting their unique position in the market. Many competitors, like Mailchimp or ConvertKit, base their pricing primarily on the number of contacts you store. This can quickly become expensive if you have a large list but don’t send emails frequently.

Sendinblue’s (Brevo’s) email-volume-centric model often presents a more cost-effective solution for businesses with extensive contact databases but more moderate sending needs. This flexibility allows businesses to manage their budget more effectively, especially as their list grows without necessarily increasing their email frequency. Understanding these fundamental differences is key when evaluating various email marketing platforms as part of your overall Email Marketing: The Ultimate Guide to Building Your List.

Choosing the right Sendinblue (Brevo) pricing plan is a strategic decision that impacts your marketing capabilities and budget. By carefully assessing your current needs, projected growth, and desired features, you can confidently select a package that empowers your email marketing efforts without overspending. Remember to always check the official Brevo website for the most current pricing and feature details, as plans can evolve.